Converse All Wah (2016)

Converse were launching a new conceptual sneaker for an elite band of rockstars and needed packaging that would blow them away. The 'hacked' shoe, which incorporates a wah pedal into the sole sits upon an angled platform which references the newly defunkt pedal. The outer box looks like a normal shoebox until you lift the lid and all hell breaks loose. The side walls automatically fold down to reveal the shoe, surrounded by Converse branding and emotive calls to action.

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